(Play It) Wed Min -- Is Your Mayor This Passionate?
WEDNESDAY ~ December 3, 2008
It's Wednesday, so it's time for the Wednesday Minute
-- the weekly audio tip for marketers.
This week's food for thought is here:
Karen Luniw is the CEO of Podcaster Queen and The Law of Attraction Center. She is a Kelowna, British Columbia native and a Law of Attraction and podcast expert. Karen is the creator of the Top Canadian and U.S. podcast, The Law of Attraction Tips which has now been downloaded over one million times by people in over 90 countries. Karen has been featured on the front page of the Vancouver Sun, The Financial Post, Victoria Times-Colonist and CHBC and is also the top podcast that people listen to on Oprah's Spirit Channel page. She teaches people how to get what they want from their life and business using their mindset, universal laws and podcasting.
(Play It) Wed Min -- An Icy Marketing Challenge
WEDNESDAY ~ November 26, 2008
It's Wednesday, so it's time for the Wednesday Minute
-- the weekly audio tip for marketers.
This week's food for thought is here:
Listen to The Ice House Wine Tasting Teleseminar here:
Join The Ice House Winery Private Members Area here:
http://theicehouse.ca/registration
Dianne Legro is the GO-TO leading expert in the field of Authentic Public Speaking and Presentation Skills For Values based businesses. Dianne specializes in coaching Coaches, Authors, Speakers, Conscious Business Owners, Healing Professionals and other like minded Trainers, teachers, facilitators and consultants to speak in public and achieve the success they most want and need.
Dianne coaches speaking delivery and hones the messages professionals in these fields need and want in order to share their integrity, their authenticity, their deep connection to their purpose and the solution they bring to others. She is renowned for her speaking method -THE Coaching System and methodology that takes you from being 'Presentational to Being Present". This is for speakers who want a deeper more meaningful connection with their audience to grow their business by getting results from speaking.
Dianne has been onstage professionally since the age of twelve, and has easily been in front of over a million people -mostly to standing ovations. She is a Rockefeller Award winner, a Bel Canto Foundation Award Winner , a Eugene O' Neill Fellow, and has an award winning background in outreach and theater on Broadway and Juilliard training in voice. You will benefit immediately from top level speaking training that will help you be present, powerful, expressive and compelling.
Visit her website www.speakingsuccessinternational.com for free reports and downloads on speaking success.
(Play It) Wed Min -- Word-of-Mouth on Steroids
WEDNESDAY ~ November 19, 2008
It's Wednesday, so it's time for the Wednesday Minute
-- the weekly audio tip for marketers.
This week's food for thought is here:
Book Review -- We are Smarter Than Me -- How to Unleash the Power of Crowds in Your Business
We are Smarter Than Me by Barry Libert & Jon Spector.
The premise of this book is based upon how social networks have created a place to capture the wisdom of a crowd. Successes like Wikipedia (the biggest multilingual free-content encyclopedia on the Internet. Over 7 million articles in over 200 languages, and still growing) have demonstrated how communities can come together to build and collaborate.
This book started with a website www.wearesmarter.org in the fall of 2006 and was birthed by a team effort of 3000 people. The authors present how communities can help companies invent new products and services, improve customer service, boost sales, turbo charge manufacturing, tap into new sources of financing and make everyone a leader. Throughout the book the term "crowdsourcing" is used to define the collaborative effort.
The book is segmented into 8 key Chapters...
v "Go from R&D to R&WE," shows how to use communities to spot new market opportunities, identify benefits, and sharpen new products and services.
v "How May we Help We?", shows how to make use of communities to improve service and increase customer satisfaction.
v "Customer Sell Thyself", provides insights into the use of community-based techniques to reduce selling and marketing costs while boosting customer loyalty.
v "If We Build It, We Will Come," shares lessons about how communities are changing methods and best practices in factories, virtual and other wise, around the world.
v "Welcome to the World Bank of We," explains how to tap communities to help fund business growth and support worthy charitable causes.
v "Make Everyone a C-We-O," sheds light on how to use communities to organize and manage companies.
v "Lead From the Rear," details some of the key lessons at the www.wearesmarter.org site.
The cases that stood out in my mind when reading We are Smarter Than Me included:
v Proctor & Gamble searches for innovation in Web-enabled marketplaces such as InnoCentive, NineSigma and uet2.com. these so called eBays for innovation have led to hundreds of new products, some of which have turned out to be home runs
v The e.Lilly divison of pharmaceutical giant Eli Lilly launched Innocentive, the first online, incentive-based scientific network created for global research. P&G says Innocentive has increased the share of its new products originating outside the company from 20% to 35%
v Virgin Mobile has a neat program called Sugar Mama, that used their current subscribers to review advertising and fill in questionnaires and provide feedback. They awarded the users with 75 minutes of free air time. They made this offer to the 4.5 million phone users. Needless to say, they got lots of feedback that has helped Virgin stay one step ahead of the competition.
v The advertising side of marketing has also tapped into the online community crowdsourcing. MasterCard invited visitors to its website to create their own versions of the highly successful "priceless" ads. Winners have been aired on television and posted on the priceless.com site. The contest had no cash prizes yet it drew 100,000 entries.
There are many more case studies to review in this quick read. If you like marketing and advertising and you are interested in being innovative on the web. Then this is a "must read"
I also want to point out that naturally, there are pitfalls in "crowdsourcing". If collaboration isn't done right, it had best not be done at all. Gartner Research has predicted, with 80% certainty, that by 2010, more than 60% of Fortune 1,000 companies will have some form of online community that can be used in marketing. Are you and your organization going to be part of it? I know I am, I just joined www.wearesmarter.org to get my first hand experience of crowdsourcing.
Wishing you an inspiring and profitable week.
Tricia Ryan
Smallbiz America Network -- Interview with Tricia Ryan
Click on the SmallBiz America Icon to Listen Now
The Marketing Chefs is an educational consulting group dedicated to helping small business owners and independent professionals significantly improve their marketing results. We're also avid foodies who enjoy sharing our love of cooking, which is why we offer a variety of one-day workshops that combine marketing lessons with cooking lessons. Who says business and pleasure can't mix?
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Kim Duke is the Head Training Queen of The Sales Divas, a company that provides savvy, sassy sales training with a twist!
Her extensive sales background was based in the media - 15 years working with 2 of Canada's largest national television networks in sales and management.
She is a national award winning salesperson - and was the second youngest sales manager in Canada for CBC Television. Now Kim is a successful entrepreneur - providing training for companies internationally.
Kim's first love is working with women entrepreneurs and women in sales - she loves helping women succeed! She has had hundreds of appearances on national television, radio and in print. Kim also writes articles for newsletters and websites internationally.
She's bold, she's sassy and she says it like it is - and you're going to love her Daily Sassy and Savvy Sales Advice! Sign up for her free weekly sales tips at www.salesdivas.com and you will also receive her complimentary report.
W.G. (Wayne) Clancy, President of Future Strategies Inc., has over 20 years of applied knowledge in both management and instruction. Mr. Clancy has undertaken roles such as vice-president and general manager at companies across various industries. He was appointed Associate Professor at Sheridan College and was a major contributor in the development of institute's Post-Graduate Logistics Program.
Mr. Clancy was instrumental in developing the innovative "Enterprise Feedback System", theMindSuite™ which gives organizations the opportunity to integrate perceptual data from their key stakeholders to both validate the value of internal measurements and to use perceptual data in managing the business day to day. Major organizations such as SAP, Microsoft and CGI have identified that theMindSuite™ is significantly ahead of the market and is the only fully integrated and comprehensive system available today. The model has been utilized successfully in many leading organizations such as Bayer, Alcon, BASF, Heart & Stroke, Labatt, amongst many others.
Mr. Clancy is the proud recipient of three major international marketing awards recognizing design, execution and results. In 1992, he was appointed the company recipient of the Direct Marketing Association's highest award in the Business-to-Business sector.
Mr. Clancy has written many magazine, newsprint articles, and columns for various publications. He also published Differentiate To Win, an innovative, contemporary sales and marketing approach that focuses on strategy, partnering and uniqueness. His writing and recommendations are based on his practical, "hands-on" experience, in both the corporate and entrepreneurial worlds.
Mr. Clancy is very involved in the community and sits on the Board Of Directors for the Enterprise Centre, a highly esteemed entrepreneurial training school.
He is also a much sought after speaker and trainer. His engagements are energetic, entertaining, and highly relevant. He speaks annually to thousands of people on high impact customer intelligence and various other differentiation marketing topics including, organizational marketing and differentiation strategy implementation.
(Play It) Wed Min -- Why It's Hip To Send A Hippopost
WEDNESDAY ~ October 8, 2008
It's Wednesday, so it's time for the Wednesday Minute
-- the weekly audio tip for marketers.
This week's food for thought is here:
1. 
