Description:
If you're in business as an expert - a professional speaker, trainer, facilitator, seminar presenter, coach, author or consultant - you're probably leaving money on the table every time you speak, write, coach or consult. Learn how to leverage your expertise to create more value, carve out a profitable niche, and boost your business growth.
39 Podcasts:
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2. 1e08053c-de8b-d22b-2f90-1fb1b8445082.mp3 (played 3 times)
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35. 321d3dc0-3107-7436-4301-90f503c59fa4.mp3 (played 4 times)
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38. 8124e7e7-fddb-1493-fffa-588b60272e37.mp3 (played 3 times)
39. a503443b-3f1c-b432-c69a-b68c961f147e.mp3 (played 0 times)
Content:
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Tell The World
Tap into the power of using teleseminars to sell your message, your
products and yourself.
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Don't Become a Digital Dinosaur
Amateurs have more on-line power than ever before. If you still want
to be "The Go To Guy/Gal" in your area of expertise, you'd better be
out there, making a contribution. You can bet your life somebody is
else doing it - on your turf, to your clients, in your market.
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Spin One Idea Into Dozens of Products
Because we're thinkers, it's tempting for us infopreneurs to
constantly be thinking about the next idea, the next article, the next
piece of intellectual property. But look back at what you've already
got - and figure out how to leverage it more effectively.
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Are You Making This Big Internet Marketing Mistake?
On the Internet, the best marketer wins. Not the best infopreneur; the
best marketer. And most infopreneurs are poor marketers - at least,
when they're not there in person to do the marketing.
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How Many Newsletter Subscribers Are You Losing Every Week?
Put some thought and effort into your newsletter subscription page.
Don't just create a Web page with a form and expect hundreds of people
to sign up. A few will, but the more effort you put into convincing
them to sign up, the more people will sign up. And it really is
worthwhile because your newsletter is going to make a lot of money for
you in the long term.
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What is the Ideal Length for a Teleseminar?
The second most common question people ask me about teleseminars is
about how to design an effective teleseminar (The most common is about
how to make the technology work). In particular, many people would
like to know the ideal length and the right mix of talking and
audience participation.
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A Lesson from the Golden Age of Cinema
What material do you have that is currently published for only one
medium? Your clients or customers now have new tools to consume
material in different ways, at different times, and on their own
terms. Are you making it easy for them, or are you getting in the way?
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A Man, A Plan, A Canal ... Suez
How do you find the time to do Internet marketing when you've got so
much else going on in my business? Here's a simple three-step strategy
to make Internet marketing easier and less time-consuming.
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One Great Idea or One Trick Pony?
If you had to choose between a great idea delivered poorly or a showy
delivery with no take-away value, what would you choose? Me? I'd
rather get the idea. After all, wouldn't you still take a 24-carat
diamond, even if it's in a paper bag?
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How to Negotiate The Best Speaking Fee Every Time
Do you stand firm on fees, or are you willing to drop them if a client insists? If you're asking this question, you're probably losing money. There's a radically different way to think about "speaking fees" that makes this question irrelevant, and positions you to get maximum income from every opportunity.
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What to Put In Your Membership Site
What sort of value should you provide to your members in your membership site? This will vary for each business. But broadly, I suggest you consider your offering in these three categories.
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Membership Has Its Benefits
Membership sites are the Next Big Thing on the Internet - as far as
recurring income streams go. But do you have the three things it takes
to create a successful membership site?
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The Day I Visited Every Web Site in the World
There are now too many Web sites for anybody to visit in a lifetime. So how do Internet users choose which Web sites to visit? The answer has change in the past 3 years, and the difference is critical to you if you're an expert.
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The Top Ten Internet Tools for Experts for 2008
You've probably heard of new things like YouTube, Facebook and Flickr.
But what do they do, and how are they useful to you? In this podcast,
I'll list the top ten Internet tools for experts, and give you a
practical example of how to use each of them in your business.
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Why Seth Godin is Wrong About Podcasting
I love Seth Godin's work. But I think he's wrong about podcasting.
Find out why - and how you can make podcasting work for your business.
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Internet Marketing in a Web 2.0 World
You've probably heard of Web 2.0 and how it's changing the world. But
what does it mean for you if you've got a Web site? Learn how Internet
marketing has changed, and what you need to change to tap into the Web
2.0 world.
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Who Else Do Your Customers Need?
Stop trying to do it all by yourself. One of the easiest ways to serve
your market better is to bring in other experts who can help them.
Stop thinking about yourself; and think instead of your market, your
audience, your readers, your loyal followers.
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Optimism Sucks!
When it comes to Internet marketing, most Web site owners are too optimistic. They assume that they can just create a Web site, advertise their products, and the money will come rolling in. But it just doesn't work that way.
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Nobody's Perfect
I've talked to a number of clients and colleagues who have "almost"
completed new products - books, e-books, and so on. The trouble is
that the last few steps always seem to stretch out, taking longer and
longer. Does that ever happen to you? If so, you might be caught in
the perfection trap.
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Spin!
It takes time to create information products. But are you taking full
advantage of the material you've already created - which you can turn
into new products?
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Sell Umbrellas When It's Raining
Are you making these marketing mistakes? Learn from a street hawker in Rome.
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Give Value, Get Traffic
Google is favouring valuable content over clever marketing. And that's
good news if you're an information expert - that is, a professional
speaker, trainer, consultant, coach or author. Why? Because you're in
a strong position to deliver valuable content.
(Play It)
Traction, Action, Satisfaction
What are the keys to getting things done? Of course, there are a
number of answers - and time management gurus will argue over which is
best. From a leverage viewpoint, follow these three simple principles.
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Selling is Telling
Over the years, salespeople have been coached with the phrase "Selling isn't telling". In other words, they should ask more questions rather than talking about their product. That's true, but it's not ALWAYS true - especially if you're an expert in your field.
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Stop Working So Hard
One of the biggest problems experts face is that they try to do too much themselves. Instead of focusing on what they do best - thinking about their ideas and expressing them to others - they get caught up in the itsy bitsy stuff of creating the products. Things like proofreading, editing, administration, formatting, even the writing itself. If you've ever fallen into this trap, there's light at the end of the tunnel.
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Walk Your Talk
Experience matters. Many "experts" don't walk their talk; they don't
practise what they preach. When you can draw on your own experience
and have the maturity to step outside it and put it in context, you
provide a richer, truer and more significant service to your clients.
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Better Than Free E-Books
If you write a promotional e-book, you should give it away free. Or take it one step further - and make it BETTER than free!
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Affiliate Programs - Three Key Principles
A successful affiliate program - on or off the Internet - rests on three important principles. If you get this mix right, you've got a better chance of making your affiliate program work. Not all affiliate programs follow these rules. But if you break them, make sure you know why. Unfortunately, most businesses ignore one or more of these principles, without knowing why. And that's a disaster for their affiliate program.
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Step Into The Expert's Role
One of the things holding people back from creating - and profiting from - information products is that they undervalue their expertise. They don't think they are "good enough" yet, or they don't think their material has any value to their clients. But if clients are already paying you to speak, train, coach or consult them, chances are they do value what you've got to offer. It's just a matter of positioning yourself correctly.
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Ask And You Shall Perceive
Here's the single most important secret for successful marketing: First find out what your customers want; and then create products or services that match their desires.
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Expect More E-Book
Does writing an e-book have to be a lot of work? Not if you enlist all
your friends in the process! Learn how to write, publish and
distribute an e-book effortlessly and effectively.
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It's About The Community, Stupid!
If you're a messenger - somebody with ideas to share with the world -
you can no longer rely on your authority alone. You are no longer an
expert because you say you're an expert. You're an expert because we
say you're an expert. If we like you we'll listen to your ideas and
take action. It's all about authority with community.
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Get Over It!
If you're a speaker, trainer, coach, consultant, author or other
information expert, you'd better be using the Internet actively in
your business. And that means creating an on-line presence. Not just
a Web site any more. If you don't have the time to be seen as the
expert in your field, your clients and customers will find somebody
who does!
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One Red Paperclip, by Kyle Macdonald
Kyle Macdonald's personal story of how he trades up from a paper clip to a house contains valuable insights for anybody in sales.
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Reach New Markets
One of my clients recently created a new bundle of products and wants to find other people willing to sell them on her behalf. In return, they get a hefty commission. She asked me for some advice about how to best approach these people, and how to convince them to be part of her extended sales force. I'm going to share some of that advice with you here.
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Friends, Neighbours and Strangers
Who are the people in your neighbourhood? Trust sells. Every marketing effort must be based on the level of trust you have with your market.
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Talk Their Talk
Are you truly entering the conversation in your clients' minds? Use the principle of gravity marketing to create irresistible attraction for your products and services.
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Gurus Don't Need Business Cards
As an expert, your most powerful marketing tool is not your business card. It's not your glossy brochure. It's not your Web site. It's not your client testimonials. It's not any of your collateral material.
As an expert, your most powerful marketing tool is your expertise. It's your knowledge, your ideas, your intellectual property - and the way you apply it to your clients' lives and businesses to make a difference.
(Play It)
Expert Gold: Don't Sell Too Soon
Most people visiting your Web site are looking for information, not (yet) for products. Lead with value and show your expertise - before jumping in with your sales pitch.
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