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Released:  6/8/2006 3:43:49 PM
RSS Link:  http://hbsp2.libsyn.com/rss
Last View 11/28/2008 10:47:37 AM
Last Refresh 12/5/2008 4:34:41 AM
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Description:

A weekly podcast featuring the leading thinkers in business and management from Harvard Business School Publishing.


40 Podcasts:

1. Harvard_Business_IdeaCast_97-IT_8_Reasons. .. (played 31 times)
2. Harvard_Business_IdeaCast_96-Zappos_Pays_E .. (played 32 times)
3. HB_IdeaCast_Episode_95-Gen_X_Future.mp3 (played 33 times)
4. HB_IdeaCast_Episode_94-Just_Enough_Anxiety .. (played 29 times)
5. HBR_IdeaCast_Episode_93-Where_Find_Tomorro .. (played 31 times)
6. HBR_IdeaCast_Episode_92-MFA_is_New_MBA.mp3 (played 34 times)
7. HBR_IdeaCast_Episode_91-Social_Technology_ .. (played 32 times)
8. HBR_IdeaCast_Episode_90-Negotiation_Strate .. (played 30 times)
9. HBR_IdeaCast_Episode_89-Green_Hippocratic_ .. (played 31 times)
10. HBR_IdeaCast_Episode_88-Googles_Innovation .. (played 30 times)
11. HBR_IdeaCast_Episode_87-Live_Lead_Better.m .. (played 30 times)
12. HBR_IdeaCast_Episode_86-Grooming_Top_Perfo .. (played 31 times)
13. HBR_IdeaCast_Episode_85-Keep_Your_Ideas.mp .. (played 29 times)
14. HBR_IdeaCast_Episode_84-Talent_Management. .. (played 31 times)
15. HBR_IdeaCast_Episode_83-Learning_Organizat .. (played 30 times)
16. HBR_IdeaCast_Episode_82-The_Power_of_Unrea .. (played 31 times)
17. HBR_IdeaCast_Episode_81-Disruptive_Innovat .. (played 30 times)
18. HBR_IdeaCast_Episode_80-Strategic_Innovati .. (played 29 times)
19. HBR_IdeaCast_Episode_79-Managing_Generatio .. (played 32 times)
20. HBR_IdeaCast_Episode_78-Dont_Bother_with_t .. (played 31 times)
21. HBR_IdeaCast_Episode_77-Ask_the_Coach.mp3 (played 30 times)
22. HBR_IdeaCast_Episode_76-Beyond_HR.mp3 (played 32 times)
23. HBR_IdeaCast_Episode_75-Managing_B_Players .. (played 32 times)
24. HBR_IdeaCast_Episode_74-Thinking_Inside_th .. (played 29 times)
25. HBR_IdeaCast_Episode_73-GE__Wal-Mart_Arent .. (played 30 times)
26. HBR_IdeaCast_Episode_72-Are_You_Making_Thi .. (played 32 times)
27. HBR_IdeaCast_Episode_71-How_to_Manage_Conf .. (played 30 times)
28. HBR_IdeaCast_Episode_70-The_Point_of_the_D .. (played 30 times)
29. HBR_IdeaCast_69-Rapid_Transformation.mp3 (played 29 times)
30. HBR_IdeaCast_68-The_CEO_Within.mp3 (played 32 times)
31. HBR_IdeaCast_67__The_Leaders_We_Need.mp3 (played 30 times)
32. HBR_IdeaCast_66__Chinese_Cost_Innovation.m .. (played 31 times)
33. HBR_IdeaCast_65__Disclosing_Climate_Risk.m .. (played 30 times)
34. HBR_IdeaCast_64__Sustainable_Innovation.mp .. (played 29 times)
35. HBR_IdeaCast_63__Making_Judgment_Calls.mp3 (played 30 times)
36. HBR_IdeaCast_62__Customize_Your_Career.mp3 (played 29 times)
37. HBR_IdeaCast_61__How_Women_Become_Leaders_ .. (played 29 times)
38. HBR_IdeaCast_60__iPhone_or_iPhony.mp3 (played 29 times)
39. HBR_IdeaCast_59_Redefining_Global_Strategy .. (played 30 times)
40. HBR_IdeaCast_58__Three_Signs_of_a_Miserabl .. (played 30 times)

Content:

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Harvard Business IdeaCast 123: A Generational Guide to the Downturn
Featured Guest: Tammy Erickson, author of the "Across the Ages" blog on HarvardBusiness.org. Copyright 2008 Harvard Business School Publishing


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Harvard Business IdeaCast 122: Reinventing Your Business Model
Featured Guest: Clay Christensen, coauthor of the Harvard Business Review article "Reinventing Your Business Model." Copyright 2008 Harvard Business School Publishing


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Harvard Business IdeaCast 121: Finding and Grooming Breakthrough Innovators
Featured Guest: Jeffrey Cohn, coauthor of the Harvard Business Review article "Finding and Grooming Breakthrough Innovators." Copyright 2008 Harvard Business School Publishing


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Harvard Business IdeaCast 120: Authenticity -- What Voters (and Consumers) Really Want
Featured Guests: Joseph Pine and James Gilmore, authors of "Authenticity: What Consumers Really Want." Copyright 2008 Harvard Business School Publishing


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Harvard Business IdeaCast 119: Four Perspectives on the Presidential Race
Featuring the ideas of HarvardBusiness.org bloggers Tom Davenport, Rosabeth Moss Kanter, John Baldoni, and Annie McKee. Copyright 2008 Harvard Business School Publishing


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Harvard Business IdeaCast 118: A Silver Lining to the Financial Crisis
Featured Guest: Scott Anthony, author of the "Innovation Insights" blog on HarvardBusiness.org. Copyright 2008 Harvard Business School Publishing


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Harvard Business IdeaCast 117: Competing in the New Global Landscape
Featured Guest: Hal Sirkin, author of "Globality: Competing with Everyone from Everywhere for Everything." Copyright 2008 Harvard Business School Publishing


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Harvard Business IdeaCast 116: A Financial Crisis Fifty Years in the Making?
Featured Guest: Walter Kiechel, former managing editor of Fortune magazine. Copyright 2008 Harvard Business School Publishing


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Harvard Business IdeaCast 115: What Was Privacy?
Featured Guest: Lew McCreary, author of the Harvard Business Review article "What Was Privacy?" Copyright 2008 Harvard Business School Publishing


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Harvard Business IdeaCast 114: Speaking Well in Tough Moments
Featured Guest: Holly Weeks, author of "Failure to Communicate: How Conversations Go Wrong and What You Can Do to Right Them." Copyright 2008 Harvard Business School Publishing


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Harvard Business IdeaCast 113: The Contribution Revolution
Featured Guest: Scott Cook, Cofounder & Chairman of the Executive Committee, Intuit. Copyright 2008 Harvard Business School Publishing


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Harvard Business IdeaCast 112: Green Innovation -- Wacky Ideas, Wise Results
Featured Guest: Andrew Winston, coauthor of "Green to Gold" and contributor on HarvardBusiness.org's "Leading Green" blog. Copyright 2008 Harvard Business School Publishing


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Harvard Business IdeaCast 111: Sustainability -- The Only Strategy
Featured Guest: Environmental activist Adam Werbach, Global CEO, Saatchi & Saatchi S. Copyright 2008 Harvard Business School Publishing


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Harvard Business IdeaCast 110: How to Protect Your Job in a Recession
Featured Guest: Diane Coutu, coauthor of the Harvard Business Review article "How to Protect Your Job in a Recession." Copyright 2008 Harvard Business School Publishing


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Harvard Business IdeaCast 109: Pixar and Collective Creativity
Featured Guest: Ed Catmull, cofounder of Pixar and President of Pixar and Disney Animation Studios. Copyright 2008 Harvard Business School Publishing


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Harvard Business IdeaCast 108: Innovating at Every Level
Featured Guest: Erich Joachimsthaler, CEO, Vivaldi Partners.

Copyright 2008 Harvard Business School Publishing


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Harvard Business IdeaCast 107: Singapore Airlines' Winning Strategy
Featured Guest: Professor Rohit Deshpande, Sebastian S. Kresge Professor of Marketing, Harvard Business School.

Copyright 2008 Harvard Business School Publishing


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Harvard Business IdeaCast 106: The Importance of Urgency
Featured Guest: John Kotter, author of "A Sense of Urgency."

Copyright 2008 Harvard Business School Publishing


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Harvard Business IdeaCast 105: Hollywood's Innovation Story
Featured Guest: Scott Kirsner, author of "Inventing the Movies."

Copyright 2008 Harvard Business School Publishing


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Harvard Business IdeaCast 104: When Does Executive Coaching Work?

Featured Guest: Marshall Goldsmith, author of the "Ask the Coach" blog on HarvardBusiness.org.

Copyright 2008 Harvard Business School Publishing




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Harvard Business IdeaCast 103: The Internet, the Brain and the Future of Business

Featured Guest: Jeff Stibel, author of HarvardBusiness.org's "The Internet & The Brain" blog.

Copyright 2008 Harvard Business School Publishing




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Harvard Business IdeaCast 102: What Kind of Leader Will You Be?

Featured Guest: Bill Taylor, author of HarvardBusiness.org's "Game Changer" blog.

Copyright 2008 Harvard Business School Publishing




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Harvard Business IdeaCast 101: Are You Spending Your Time the Right Way?

Featured Guest: Melissa Raffoni, President, Raffoni CEO Consulting.

Copyright 2008 Harvard Business School Publishing




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Harvard Business IdeaCast 99: Retaining Employees When Money is Tight

Featured Guest: Christina Bielaszka-DuVernay, editor of Harvard Management Update.

Copyright 2008 Harvard Business School Publishing




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Harvard Business IdeaCast 97: 8 Things We Hate About IT

Featured Guest: Susan Cramm, author of HarvardBusiness.org's "Having IT Your Way" blog.

Copyright 2008 Harvard Business School Publishing




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Harvard Business IdeaCast 96: Why Zappos Pays New Employees to Quit--And You Should Too

Featured Guest: Bill Taylor, author of HarvardBusiness.org's "Game Changer" blog.

Copyright 2008 Harvard Business School Publishing




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Harvard Business IdeaCast 95: Why Gen Xers Are Unhappy at Work

Featured Guest: Tammy Erickson, author of HarvardBusiness.org's "Across the Ages" blog.

Copyright 2008 Harvard Business School Publishing




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Harvard Business IdeaCast 94: Lead with Just Enough Anxiety

Featured Guest: Dr. Robert Rosen, Author of "Just Enough Anxiety: The Hidden Driver of Business Success."

Copyright 2008 Harvard Business School Publishing




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Harvard Business IdeaCast 93: Where Will We Find Tomorrow's Leaders?
Featured Guest: Professor Linda A. Hill, Harvard Business School.


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HBR IdeaCast 92: The MFA is the New MBA & HBR Editor’s Preview

Featured Guests: HarvardBusiness.org Senior Editor Katherine Bell, author of the Conversation Starter blog post The MFA is the New MBA; Harvard Business Review editor Thomas A. Stewart.

Copyright 2008 Harvard Business School Publishing




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HBR IdeaCast 91: Be a Social Technology Provocateur

Featured Guest: Josh Bernoff, coauthor of Groundswell: Winning in a World Transformed by Social Technologies.

Copyright 2008 Harvard Business School Publishing




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HBR IdeaCast 90: Negotiation Strategies for a Downturn

Featured Guest: Mark Gordon, coauthor of The Point of the Deal: How to Negotiate When Yes is Not Enough.

Copyright 2008 Harvard Business School Publishing




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HBR IdeaCast 89: Should Managers Have a Green Hippocratic Oath?

Featured Guest: Rakesh Khurana, coauthor of the HBRGreen.org post "Should Managers Have a Green Hippocratic Oath?"

Copyright 2008 Harvard Business School Publishing




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HBR IdeaCast 88: Reverse Engineering Google's Innovation Machine

Featured Guest: Tom Davenport, coauthor of the Harvard Business Review article "Reverse Engineering Google's Innovation Machine."

Copyright 2008 Harvard Business School Publishing




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HBR IdeaCast 87: Be a Better Leader, Have a Richer Life & HBR Editor's Preview

Featured Guests: Stewart Friedman, author, "Total Leadership: Be a Better Leader, Have a Richer Life"; Thomas A. Stewart, Editor, Harvard Business Review.

Copyright 2008 Harvard Business School Publishing




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HBR IdeaCast 86: Grooming Top Performers

Featured Guest: Boris Groysberg, Assistant Professor, Harvard Business School.

Copyright 2008 Harvard Business School Publishing




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HBR IdeaCast 85: Keep Your Ideas to Yourself

Featured Guest: Marshall Goldsmith, author of the "Ask the Coach" blog on HarvardBusiness.org.

Copyright 2008 Harvard Business School Publishing




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HBR IdeaCast 84: Talent Management

Featured Guest: Peter Cappelli, author of the March 2008 Harvard Business Review article "Talent Management for the Twenty-First Century."

Copyright 2008 Harvard Business School Publishing




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HBR IdeaCast 83: Learning Organizations & HBR Editor's Preview

Featured Guests: Harvard Business School professors David Garvin and Amy Edmonson; Harvard Business Review editor Thomas A. Stewart.

Copyright 2008 Harvard Business School Publishing




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HBR IdeaCast 82: The Power of Unreasonable People

Featured Guest: John Elkington, Founder and Chief Entrepreneur of SustainAbility and author of The Power of Unreasonable People: How Social Entrepreneurs Create Markets that Change the World.

Copyright 2008 Harvard Business School Publishing




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HBR IdeaCast 81: Disruptive Innovation

Featured Guest: Scott Anthony, author of the "Innovation Insights" blog at HarvardBusiness.org.

Copyright 2008 Harvard Business School Publishing




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HBR IdeaCast 80: Where Does Strategic Innovation Come From?

Featured Guest: George Stalk, author of 5 Future Strategies You Need Right Now, a new book in the Harvard Business Press Memo to the CEO series.

Copyright 2008 Harvard Business School Publishing


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HBR IdeaCast 79: Managing Generation Y & HBR Editor's Preview

Featured Guests: Tammy Erickson, author of the "Across the Ages" blog on HarvardBusiness.org; Thomas A. Stewart, Editor, Harvard Business Review.

Copyright 2008 Harvard Business School Publishing




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HBR IdeaCast 78: Don't Bother with the Green Consumer

Featured Guest: Steve Bishop, global lead of Design for Sustainability at IDEO.

Copyright 2008 Harvard Business School Publishing




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HBR IdeaCast 77: Ask the Coach

Featured Guest: Marshall Goldsmith, author of the "Ask the Coach" blog on HarvardBusiness.org and the book What Got You Here Won't Get You There.

Copyright 2008 Harvard Business School Publishing




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HBR IdeaCast 76: The New Science of Human Capital

Featured Guest: John W. Boudreau, coauthor, Beyond HR: The New Science of Human Capital.

Copyright 2008 Harvard Business School Publishing




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HBR IdeaCast 75: Managing B Players & HBR Editor's Preview

Featured Guests: Thomas J. DeLong, Professor, Harvard Business School; Thomas A. Stewart, Editor, Harvard Business Review.

Copyright 2008 Harvard Business School Publishing




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HBR IdeaCast 74: Thinking Inside the Box

Featured Guest: Kevin Coyne, coauthor of the Harvard Business Review article "Breakthrough Thinking from Inside the Box."

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 73: GE & Wal-Mart Aren't Game Changers

Featured Guest: Bill Taylor, co-author of "Mavericks at Work" and writer of the "Game Changer" blog at Harvardbusiness.org.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 72: Are You Making Things Too Complex?

Featured Guest: Ron Ashkenas, managing partner of consulting firm Robert H. Schaffer & Associates and author of the December 2007 Harvard Business Review article "Simplicity-Minded Management."

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 71: How to Manage Conflict

Featured Guest: Gill Corkindale, executive coach and author of the "Letter from London" blog on HarvardBusiness.org.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 70: The Point of the Deal

The Point of the Deal: Harvardbusiness.org's Paul Michelman talks with Danny Ertel, co-author of The Point of the Deal: How to Negotiate When Yes Is Not Enough.

Copyright 2007 Harvard Business School Publishing 




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HBR IdeaCast 69: Rapid Transformation

Rapid Transformation: Harvard Business Digital's Paul Michelman talks with Stanford University's Behnam Tabrizi, author of Rapid Transformation: A 90-Day Plan for Fast and Effective Change.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 68: The CEO Within

The CEO Within: Harvard Business Digital's Paul Michelman talks with Harvard Business School Professor Joseph Bower, author of The CEO Within: Why Inside Outsiders Are the Key to Succession Planning.

 

 Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 67: The Leaders We Need

The Leaders We Need: Harvard Business Online's Steve Singer talks with Michael Maccoby, the author of The Leaders We Need: And What Makes Us Follow.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 66: Chinese Cost Innovation

Chinese Cost Innovation: Harvard Business Onlineâs Steve Singer talks with Peter Williamson, co-author of Dragons at Your Door: How Chinese Cost Innovation is Disrupting Global Competition.




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HBR IdeaCast 65: Disclosing Climate Risk

Disclosing Climate Risk: Harvard Business Review's Christina Bortz talks with Alyson Slater, director of strategy for the Global Reporting Initiative, about how companies should disclose climate risk.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 64: Sustainable Innovation

Sustainable Innovation: Harvard Business Online's Steve Singer talks with Cheryl Perkins, President and Founder of Innovation Edge.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 63: Making Judgment Calls

Making Judgment Calls: Harvard Business Online's Paul Michelman talks with Noel Tichy, co-author of Judgment: How Winning Leaders Make Great Calls.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 62: Customize Your Career

Customize Your Career: Harvard Business Online's Steve Singer talks with Cathleen Benko, co-author of Mass Career Customization: Aligning the Workplace with Today's Nontraditional Workforce.

 

 Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 61: How Women Become Leaders

How Women Become Leaders: Harvard Business Onlineâs Steve Singer talks with Alice Eagly, co-author of Through the Labyrinth: The Truth About How Women Become Leaders.

 

 Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 60: iPhone or iPhony?

iPhone or iPhony? Harvard Business Onlineâs Steve Singer talks with Joe Pine, co-author of the upcoming book Authenticity: What Consumers Really Want, about Appleâs recent iPhone decisions.

 

 Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 59: Redefining Global Strategy

HBR IdeaCastâ 59: Redefining Global Strategy

 

Redefining Global Strategy: Harvard Business Online's Steve Singer talks with Pankaj Ghemawat, author of the upcoming book Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter.

 

 Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 58: Three Signs of a Miserable Job

Three Signs of a Miserable Job: Harvard Business Online's Paul Michelman talks with Patrick Lencioni, author of the new book The Three Signs of a Miserable Job.

 

 Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 57: Recruit or Die

Recruit or Die: Harvard Business Online's Paul Michelman talks with Chris Resto, co-author of the new book Recruit or Die: How Any Business Can Beat the Big Guys in the War for Young Talent.

 

 Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 56: The New Science of Ideas

The New Science of Ideas: Harvard Business Onlineâs Paul Michelman talks with Richard Ogle, author of the new book Smart World: Breakthrough Creativity and the New Science of Ideas.

 

 Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 55: The Marketing Mavens

HBR IdeaCastâ 55: The Marketing Mavens

 

The Marketing Mavens: Harvard Business Online producer Steve Singer talks with Noel Capon, author of the new book The Marketing Mavens.

 

 Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 54: Teams That Lead, Innovate, and Succeed

Teams That Lead, Innovate, and Succeed: Harvard Business School Press editor Jeff Kehoe talks with Deborah Ancona, co-author of the new book X-Teams: How to Build Teams That Lead, Innovate, and Succeed.

 

 Copyright 2007 Harvard Business School Publishing




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HBR IdeasCast 53: Mid-Year Business Book Review

Mid-Year Business Book Review: Harvard Business Review's John Landry talks with Steve Singer about some of the business books that have crossed his desk since the beginning of 2007.

 

HBR in Brief: And in our HBR in Brief segment, Leading Change: Why Transformation Efforts Fail.

 

 Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 52: Everything Is Miscellaneous

Everything Is Miscellaneous: David Weinberger, a fellow at Harvard Law Schoolâs Berkman Center for the Internet & Society, discusses his new book, Everything Is Miscellaneous: The Power of the New Digital Disorder, with Harvard Business Onlineâs Steve Singer.

 

HBR in Brief: And in our HBR in Brief segment: Cracking the Code of Change.

 

 Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 51: Six Rules for Effective Forecasting

Six Rules for Effective Forecasting: Harvard Business Review's Cathy Olofson talks with veteran Silicon Valley-based forecaster Paul Saffo about his article in the July-August 2007 issue of Harvard Business Review entitled "Six Rules for Effective Forecasting."

HBR in Brief: And in our HBR in Brief segment, Managing Change: The Art of Balancing.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 50: The Science of Human Capital

The Science of Human Capital: This week, Julie Devoll, of the Harvard Business School Press, talks with John Boudreau, author of Beyond HR: The New Science of Human Capital.

HBR in Brief: And in our HBR in Brief segment: Reclaim Your Job.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 49: What Makes Gen Xers Tick?

What Makes Gen Xers Tick? This week, HBR IdeaCast host Paul Michelman sits down with Tammy Erickson, author of the Across the Ages column on Harvard Business Online, to discuss what drives Generation X, what they want from work, and how to get the most out of them.

 

HBR in Brief: And, in our HBR in Brief segment, Diamonds in the Data Mine.

 

 Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 48: Saving the Internet

Saving the Internet: This week, HBR Senior Editor Lew McCreary sits down with Jonathan Zittrain to discuss his Harvard Business Review article, âSaving the Internet,â a precursor to his forthcoming book, The Future of the Internet and How to Stop It. There are many advantages to the Internetâs open design, says Zittrain, but along with them come flaws. These flaws, he says, will need to be fixed before people give up on the Internet altogether.

 

HBR in Brief: And, in our HBR in Brief segment, Do Your Commitments Match Your Convictions?

 

 Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast: Trust: The Secret Weapon

Trust: The Secret Weapon: This week Christina Bielaszka-DuVernay puts in a call to Kathy Bloomgarden, CEO of Ruder Finn and author of the new book Trust: The Secret Weapon of Effective Business Leaders. In the interview, Bloomgarden explains that for modern-day business leaders to be successful, they must create for themselves a reputation of trustworthiness, both for their own job security and for the future success of their organizations.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 47: The New Rules of Power

The New Rules of Power: Harvard Business Online's Steve Singer interviews Alan Murray, author of the recently published Revolt in the Boardroom: The New Rules of Power in Corporate America. According to Murray, previously all-powerful CEOs must now earn the support of their boards, unions, NGOs, and the public, at times campaigning like politicians just to keep their jobs.

HBR in Brief: And, in our HBR in Brief segment, How Management Teams Can Have a Good Fight.

Copyright 2007 Harvard Business School Publishing




(Play It)
HBR IdeaCast 46: Unleash Your Hidden Assets

HBR IdeaCast 46: Unleash Your Hidden Assets

Unleash Your Hidden Assets: HBS Press editor Melinda Merino is joined by Bain & Companyâs Chris Zook to discuss some of the ideas from his new book, Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth. In the near future, Zook says, the only way for the vast majority of companies to grow will be to redefine their core business. While this is no small challenge, Zookâs ideas will point you in the right direction.

 

HBR in Brief: And, in our HBR in Brief Segment, Creating New Market Space.

 

 Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 45: What Holds Leaders Back

What Holds Leaders Back: This week, Harvard Management Update Editor Christina Bielaszka-DuVernay sits down with Marshall Goldsmith, world-renowned coach to executive leaders and author of the recently published What Got You Here Won't Get You There: How Successful People Become Even More Successful. In our HBR IdeaCast interview, Goldsmith identifies some of the habits that hold leaders back and explains what they can do to change these self-limiting behaviors.

And, in our HBR in Brief segment: Change: The Art of Balancing.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 44: Retaining Talented Women

Retaining Talented Women: This week, Harvard Business School Press Editor Melinda Merino catches up with Sylvia Ann Hewlett, author of Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success. As Hewlett explains, there are a number of practices and policies that companies can--and should--adopt to keep from permanently losing valuable female employees.

HBR in Brief: And in our HBR in Brief segment, leadership that gets results.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 43: Authentic Leadership

Authentic Leadership: This week Harvard Business School's Jim Aisner talks with Bill George, Professor of Management Practice at HBS and the author of True North: Discover Your Authentic Leadership, about how leaders who are true to themselves add significant value to their organizations.

And, in our second segment, Beware the Busy Manager.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 42: Viral Marketing for the Real World

Viral Marketing for the Real World: This week, HBR's Cathy Olofson sits down with Columbia University professor Duncan Watts to discuss his new article in the May 2007 issue of Harvard Business Review, "Viral Marketing for the Real World." Watts explains that while marketing messages may not exactly spread like disease, viral marketing, if used correctly, can be an extremely successful and cost-effective means for getting the word out.

Copyright 2007 Harvard Business School Publishing




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Why PR Matters

Why PR Matters: This week, Christina Bielaszka-DuVernay sits down with Kevin Sullivan, Chief Marketing Officer of the employment law firm Fisher & Phillips LLP, and author of an article in the May issue of Harvard Management Update. In the interview, Sullivan shows that good public relations may be more beneficial and easier to accomplish than you may think.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 41: Preparing for a Pandemic

Preparing for a Pandemic: Dr. Leonard Marcus and Dr. Barry Dorn of the National Preparedness Leadership Initiative discuss the looming threat of a pandemic flu and what businesses need to do to prepare for it.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 40: Hidden in Plain Sight

Hidden in Plain Sight: This week, Harvard Business School Press' Julie Devoll talks with Erich Joachimsthaler, founder and CEO of Vivaldi Partners and author of the new book Hidden in Plain Sight: How to Find and Executive Your Company's Next Big Growth Strategy. In the interview, Joachimsthaler shows us how to spot growth opportunities and jump on them before someone else does.

Copyyright 2007 Harvard Business School Publishing




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HBR IdeaCast 39: The Upside

The Upside: This week, Online Editorial Director Paul Michelman sits down with consultant and author Adrian Slywotzky, whose latest book is entitled The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs. In the interview, Slywotzky explains how managing strategic threats as forms of risk can not only diminish their impact, but also transform the threats into new growth opportunities.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 38: What Your Leader Expects of You
What Your Leader Expects of You: This week, Online Editorial Director Paul Michelman talks with Larry Bossidy, former chairman and CEO of both AlliedSignal and Honeywell, and the author of an April 2007 HBR article "What Your Leader Expects of You." In our interview, Bossidy will guide us through the key tenets of what he calls "the CEO compact," which comprises both the behaviors bosses should expect from their direct reports, and what direct reports should expect in return. We also look at some of the hurdles that can stand in the way of effective behavior and how to overcome them. Copyright 2007 Harvard Business School Publishing


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HBR IdeaCast 37: Five Minds for the Future

Five Minds for the Future: This week, IdeaCast Producer Steve Singer talks with Howard Gardner, author of the new Harvard Business School Press book Five Minds for the Future. We live in a time of vast changes, and those changes, says Gardner, call for entirely new ways of learning and thinking. In our HBR IdeaCast interview, Gardner defines the cognitive abilities that will command a premium in the years ahead, and helps us understand how we can cultivate them.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 36: Getting Unstuck

Getting Unstuck: This week, Julie Devoll, from Harvard Business School Press, talks with Tim Butler, author of the new book Getting Unstuck: How Dead Ends Become New Paths. Butler, director of career development at Harvard Business School, discusses a phenomenon that he claims all of us experience at some point in our lives: "impasse"--that feeling of uncertainty about our next move in life. Butler helps us understand how we can manage through such challenges and move to a more meaningful place in our career and in our lives.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 35: What It Means to Work Here

What It Means to Work Here: This week, Harvard Business Review's Cathy Olofson talks with Tammy Erickson, co-author of the March HBR article, "What It Means to Work Here." Erickson contends that in competing for top-quality talent, every company needs to develop and nurture what she calls a "signature experience"--that is, something to help make the company stand out in the minds of current and prospective employees. We'll help you think about how to create and promote such an experience at your firm.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 34: Competing on Analytics

Competing on Analytics: This week's program features an interview with Tom Davenport and Jeanne Harris, co-authors of Competing on Analytics: The New Science of Winning. In their talk with IdeaCast correspondent Angelia Herrin, Davenport and Harris explain how more and more leading companies are building their strategies around data-driven insights. The key to doing this successfully, they say, is analytics: a sophisticated approach to analysis and modeling supported by data-savvy senior leaders and powerful information technology. Davenport and Harris explain the benefits of this approach and how it's being put to use across a range of industries.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 33: Made to Stick

Made to Stick: This week, IdeaCast producer Steve Singer is joined by Chip Heath, author of Made to Stick: Why Some Ideas Survive and Others Die. According to Heath, the ideas that make it--what he calls "sticky ideas"--share a series of common traits, which include both simplicity and unexpectedness. By crafting ideas and the way they are presented according to these and several other guidelines, Heath says leaders will increase their influence and their effectiveness. And he'll begin to show us how.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 32: The Rewards of Innovation

The Rewards of Innovation: In our feature segment, Jim Andrew, co-author of Payback: Reaping the Rewards of Innovation, takes a call from IdeaCast producer Steve Singer. Andrew helps us see through the cloudy thinking that often surrounds organizational innovation efforts, and gets us focused on what really matters: generating cash returns from new ideas. To elucidate the innovation-guiding principles that Andrew and his co-authors have developed, our segment today hones in on the current state of the mobile telecommunications industry, including the imminent arrival of Apple's iPhone.

HBR In Brief: An HBR Classic, "Management Time: Who's Got the Monkey?"

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 31: What Is Wikinomics?

What Is Wikinomics? This week, IdeaCast producer Steve Singer talks with Don Tapscott, co-author, with Anthony D. Williams, of Wikinomics: How Mass Collaboration Changes Everything. In its latest incarnation, Tapscott says, the World Wide Web has become a communal experience--collaborators from anywhere and any walk of life now have the ability to solve problems and produce results through the use of collective wisdom. Although some business leaders may find the prospect of this kind of openness rather frightening, Tapscott believes that leveraging the new wave of community is the way of the future.

HBR In Brief: And in our HBR In Brief segment, What Great Managers Do.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 30: Paths to Power

Paths to Power: In our first segment, Harvard Business School Press executive editor Melinda Merino sits down with Anthony Mayo, director of the Harvard Business School Leadership Initiative, for a look at the changing face of leadership in the 21st century. Mayo draws on some of the core ideas in his new book, Paths to Power, which he co-authored with Nitin Nohria and Laura Singleton, to help us understand how the road to the top is being repaved for better access, at least by some.

HBR In Brief: And in our HBR In Brief segment: Transforming corner-office strategy into front-line action.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 29: The HBR List: Breakthrough Ideas for 2007

The HBR List: Breakthrough Ideas for 2007: In this podcast, we welcome back Harvard Business Review senior editor Paul Hemp to the hot seat. In his chat with IdeaCast producer Steve Singer, Paul introduces us to a few of the more intriguing concepts on HBR's List of Breakthrough Ideas for 2007. Among them: what Harry Potter can teach us about branding...

HBR In Brief: In our HBR In Brief segment, leadership that gets results.

Copyright 2007 Harvard Business School Publishing




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HBR IdeaCast 28: Chris Trimble

Chris Trimble: This week, in our first segment, Harvard Business School Publishing's online editorial director Paul Michelman sits down with Chris Trimble, co-author, with Vijay Govindarajan, of Ten Rules for Strategic Innovators: From Idea to Execution. As Trimble explains, even world-class companies, with powerful and proven business models, eventually discover limits to their growth. That's what makes the ongoing process of strategic innovation so important. But constructing tomorrow's businesses while simultaneously sustaining excellence in today's competitive environment demands a delicate balance. Trimble helps us understand the barriers faced by strategic innovators and how to get around them.

HBR In Brief: In our HBR In Brief segment, success that lasts.




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HBR IdeaCast 27: Ram Charan on Leadership

Ram Charan: This week, HBR IdeaCast producer Steve Singer talks with Ram Charan, author of Know How: The 8 Skills That Separate People Who Perform from Those Who Don't. Among his many insights into leadership, Charan helps us understand how to identify, coach, and develop those people with the potential for leadership, and how to nurture leadership in oneself.

Making Decisions: In our HBR In Brief segment: What you don't know about making decisions.




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HBR IdeaCast 26: The Tests of a Leader

The Tests of a Leader: This week, HBR IdeaCast producer Steve Singer sits down with Harvard Business Review editor Tom Stewart for a chat about the tests that leaders face. Leaders are always being tested in one way or another. But they certainly don't all react with similar success to the challenges they face. So why are some leaders more effective than others at surmounting hurdles and rebounding from crises? In this interview, Stewart introduces us both to his thoughts on these questions and to the ideas contained in the special January issue of HBR: The Tests of a Leader.

HBR In Brief: In our HBR In Brief segment: The Ambidextrous Organization.




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HBR IdeaCast 25: Resolutions for Business Executives

Resolutions for Business Executives: This week, we present a special program aimed at helping you get the new year off to a smart start. We've rounded up a handful of management experts and asked each to suggest new year's resolutions for business executives. Our guests are Harvard Business School professor Rosabeth Moss Kanter; Bill Taylor, co-founder of Fast Company magazine; INSEAD professor Herminia Ibarra; Paul Hemp, a senior editor at Harvard Business Review; Tamara Erickson, co-author of Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent; and Babson College management professor and widely published author Tom Davenport. Our guests suggest quite an array of activities for managers to tend to in 2007.

HBR In Brief: In our HBR In Brief segment: The mismanagement of customer loyalty.




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HBR IdeaCast 24: Notable Business Books of 2006

Notable Books: In this week's feature segment, Managing Producer Steve Singer is joined by Harvard Business Review book reviewer John Landry for a tour of some of the most interesting books for managers from 2006. From a surprising take on the world's oil supply, to an insightful look at what drove Andy Grove to build one of America's great technology companies, Landry helps us discover a handful of the year's managerial literary gems.

Moments of Greatness: In our HBR In Brief segment: Moments of Greatness: Entering the Fundamental State of Leadership.




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HBR IdeaCast 23: Enlightened Leadership

Enlightened Leadership: On this week's program, our guest is Annie McKee, Managing Director of Teleos Leadership Institute and co-author of Resonant Leadership: Renewing Yourself and Connecting with Others Through Mindfulness, Hope, and Compassion. Ms. McKee also recently spoke at The Corporate State 2006 conference, a women's CEO summit, in New York City, with Harvard Business School Press' Julie Devoll, about the dearth of enlightened leaders today. McKee contends that while many of today's corporate leaders have the intellectual and emotional capacity for great leadership, very few are reaching that potential--she explores why and how to remedy this situation.

Building New Businesses: In our HBR In Brief segment: Surmounting the challenges of building a new business. 




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HBR IdeaCast 22: Corporate Social Responsibility and Stop Making Plans

Corporate Social Responsibility: On this week's program, Mark Kramer, Managing Director of FSG Social Impact advisors, and co-author, with HBS Professor Michael Porter, of the December HBR article "Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility," talks with Harvard Business Review's Cathy Olofson about this strategy. CSR, which has been around for about 40 years, grew out of a desire by activist organizations to hold corporations accountable for their societal impact. But recently, some forward-thinking companies have begun to embrace CSR as a core component of their business philosophy, one that stands to produce demonstrable strategic advantage.

Stop Making Plans; Start Making Decisions: In our HBR In Brief segment, we'll introduce some ideas to help your strategic planning be more successful.




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HBR IdeaCast 21: Extreme Jobs

Extreme Jobs: In this week's feature segment, Paul Michelman speaks with Sylvia Ann Hewlett, co-author of the highly provocative "Extreme Jobs: The Dangerous Allure of the 70-Hour Workweek," featured in the December issue of Harvard Business Review. Today's overachieving professionals labor longer, take on more responsibility, and earn more than the workaholics of yore. They hold what Hewlett and co-author Carolyn Buck Luce call "extreme jobs," which entail workweeks of 60 or more hours and have at least five of ten characteristics--such as tight deadlines and lots of travel--culled from the authors' detailed research into the phenomenon. Indeed, what emerges from their research is a complex picture of the all-consuming career--rewarding in many ways, but not without significant danger to both individuals and society.

Extreme Jobs In Brief: In our HBR In Brief segment, we'll explore some additional ideas from the HBR article.




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HBR IdeaCast 20: Heard in the C-Suite and Simple Moves to Grow With

Heard in the C-Suite: This week, we introduce a new, occasional feature segment to the HBR IdeaCast: Heard in the C-Suite. With this feature, we'll interview top-level executives about the most pressing issues facing their organizations. In this week's installment, Harvard Management Update editor Christina Bielaszka-DuVernay talks with iPass CEO Ken Denman about the many challenges his company has faced as it has gone through three mergers in less than three years.

Simple Moves to Help Your Company Grow: In our HBR In Brief segment, we'll provide some pointers on how deceptively simple moves can help you grow your business.




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HBR IdeaCast 19: 2006 Holiday Shopping and L.L.Bean's Chairman

Holiday Shopping Season 2006: In our feature segment, IdeaCast producer Steve Singer talks with Darrell Rigby, Bain & Company's global retail practice leader, about this year's holiday shopping season. Rigby provides insight into how retailers are doing in their post-Thanksgiving sales. He also looks into the crystal ball for the entire season. With many retailers deriving large portions of their yearly numbers from their holiday sales, we present an important and timely look at this bellwether of the economy as a whole.

Leon Gorman, Chairman of L.L.Bean: In our second segment, we talk with L.L.Bean chairman Leon Gorman about the history, and the future, of the venerable Maine-based retailer.




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HBR IdeaCast 18: The New Capitalists and Linking Strategy and Execution

HBR IdeaCast 18: The New Capitalists and Linking Strategy and Execution

The New Capitalists: In our feature segment, IdeaCast producer Steve Singer talks with Jon Lukomnik about his new Harvard Business School Press book The New Capitalists: How Citizen Investors Are Reshaping the Corporate Agenda. The new owners of corporations--large institutional shareholders, mutual funds, and individual investors, through retirement plans and the like--are causing corporate boards and executives to become more accountable than ever before. Lukomnic argues that new models for corporate governance must become more than legalistic checklists if they are to respond to this rising class of citizen investor.

Linking Strategy and Execution: In our HBR In Brief segment, we'll tell you how to turn great strategy into great performance.




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HBR IdeaCast 17: Science Business and Be Your CEO

HBR IdeaCast 17: Science Business and Be Your Own CEO

Science Business: In our feature segment, IdeaCast producer Steve Singer talks with Harvard Business School professor and author Gary Pisano about his new HBS Press book, Science Business: The Promise, The Reality, and The Future of Biotech. Despite all its promise, Pisano contends that biotech suffers from some underlying problems, which are related to the business of science and the unique challenges these businesses face. Pisano offers insights into how to overcome these hurdles.

Be Your Own CEO: In our brief second segment, we provide some pointers about how to be the CEO of your own career.




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HBR IdeaCast 16: Innovation Traps and Managing Urban School Districts

HBR IdeaCast 16: Innovation Traps and Managing Urban School Districts

Innovation Traps: In our feature segment, Harvard Business School Professor Rosabeth Moss Kanter talks with Harvard Business Review's Cathy Olofson about innovation and some of the traps that companies can fall into when they use it as a tool for growth. Now that innovation seems to be back in vogue, after a lengthy hiatus, business leaders seem to be falling prey to the same mistakes they or their predecessors made the last time innovation was "in". Kanter helps us recognize some of the most common pitfalls in innovation management and offers her expert advice on how to avoid them.

Managing Urban School Districts: In our second segment, Harvard Business School's Stacey Childress and Allen Grossman talk with HBR IdeaCast's Steve Singer about how urban school districts can learn from business leaders.


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HBR IdeaCast Episode 15: 3-D Negotiation and Using DICE for Project Success

HBR IdeaCast Episode 15: 3-D Negotiation and Using DICE for Project Success

3-D Negotiation: In our feature segment, Harvard Business School Press editor Jeff Kehoe talks with the co-authors of 3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals, David Lax and James Sebenius, about their new approach to negotiation. By ensuring that the right parties come to the table at the right time, with the right expectations, and understanding the consequences of walking away if there is no deal, remarkable agreements can be achieved.

Using DICE for Project Success: In our brief second segment, learn how to achieve project success using the DICE method.




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HBR IdeaCast Episode 14: Your Leadership Legacy and How Softer Skills Make Great Managers

Your Leaderhip Legacy: In our feature segment, HBR IdeaCast host Paul Michelman talks with Robert M. Galford, co-author of Your Leadership Legacy: Why Looking Toward the Future Will Make You a Better Leader Today about "legacy thinking," which considers how leaders can frame and manage their legacy today to become more effective immediately, while leaving long-term positive effects on those around them. Galford and Michelman consider the potential legacy of Indra Nooyi, the new CEO of Pepsico, and how her actions today will affect her legacy.

How Softer Skills Make Great Managers: In our brief second segment, learn how empathy, social skills, and self-awareness make better managers.




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HBR IdeaCast 13: New Ways to Shop in Cyberspace and How to Make the Most of Your Customer Data

New Ways to Shop in Cyberspace: In our feature segment, HBR IdeaCast producer Steve Singer talks with HBR senior editor Paul Hemp about a new trend in cyberspace--shopping online in ways that mirror how we shop in physical environments. Companies are beginning to explore, and leverage, the population growth of online worlds.

How to Make the Most of Your Customer Data: In our brief second segment, learn how to best use customer data.




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HBR IdeaCast Episode 12: Doing Business in China and How Great Managers Manage

Doing Business in China: In our feature segment, Harvard Business School's Jim Aisner talks with Harvard Business School Professor Felix Oberholzer about the upside, and potential potholes, for companies contemplating conducting business in China. Through his ongoing research, Oberholzer has uncovered some insights into how both multinationals and native companies can prosper in this changing environment.

How Great Managers Manage: In our brief second segment, learn how great managers manage people.




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HBR IdeaCast 11: Under the Hood of the Automotive Industry

The Questionable Merits of a Nissan-Renault-GM Alliance: In our feature segment, HBR IdeaCast host Paul Michelman visits with Harvard Business School professor Pankaj Ghemawat to discuss his take on the prospective deal that would bring General Motors into a three-way alliance with the Nissan and Renault companies. Ghemawat, a long-time observer of the global automotive industry, shares some interesting thoughts on the deal and why it may not be such a good idea.

Ford's New CEO: In the second segment, Ghemawat delves into Ford's move to hire an outsider as its new CEO. 




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HBR IdeaCast 10: Opening Up Innovation & Dealing with Underperformers

Opening Up Your Innovation: In our first segment, Harvard Business School Press senior editor Jeff Kehoe sits down with author Henry Chesbrough to look at Chesbrough's model for open innovation. In today's information-rich environment, Chesbrough says, companies can't afford to rely entirely on their own ideas to advance their business, nor can they restrict their innovations to a single path to market.

Dealing with Underperformers: And in our brief second segment, we offer up a bit of guidance on how to deal with underperforming employees.




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HBR IdeaCast 9: New Insights into the Enron Scandal & Winning Over Change Resistors

New Insights into Enron: In our feature segment, Jim Aisner, the director of media relations of Harvard Business School, guides us on a fascinating interview with Harvard Business School professor Malcolm Salter, the author of a forthcoming book on Enron. Salter provides a fresh perspective on the Enron collapse, full of insights and into how the scandal unfolded and what Enron's legacy will be for the rest of us.

Winning Over Change Resistors: In this brief second segment, we'll provide you with a few handy insights into how to overcome those pesky resistors to your latest change initiative.




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HBR IdeaCast 8: Leading Through Conflict & Setting Priorities in a Pinch

Leading Through Conflict: Harvard Business Review senior editor Eric Hellweg and world-renowned meditation expert Mark Gerzon, author of Leading Through Conflict: How Successful Leaders Transfom Differences into Opportunities, help us understand the nature of organizational conflict and the leader's role in dealing with it. They'll outline the eight specific tools that Gerzon says leaders can use to transform seemingly intractable differences into progress on even the most deep-seated organizational problems.

Setting Priorities: When Time Is Tight: In this brief segment, we provide you with a few tips for how to effectively set priorities when time is tight and resources are too. In other words: always.




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HBR IdeaCast 7: Spotlight on Sales

In this themed episode of the HBR IdeaCast, we're joined by Harvard Business Review senior editor David Champion, a guiding force in the special July-August HBR double issue focused on sales.  With David's expert guidance, we'll tackle a few of the most intriguing concepts in the issue.

First, we'll address the very tricky question: How right should the customer be? Next, we'll take on the rather daunting task of ending the war between sales and marketing, and  finally we'll take a trip into the psychology of the salesperson  -- and what an interesting trip that turns out to be.




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HBR IdeaCast 6: Make Better Decisions & Retain Your Best People During Change

How Your Company Can Make Better Decisions: In this look at organizational decision-making in light of Merck & Co's Vioxx experience, Harvard Business School Professor David Garvin offers an improved prescription for company decision-making.

Retain Your Best People During Change: Whether you're aware of it or not, your best people may be more likely, not to mention more able, to leave for seemingly greener pastures during times of major change.  In this segment, we offer a framework for how to increase the odds of keeping your best people just where they are.


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HBR IdeaCast 5: Negotiate Your Way to a Fast Start & The Dreaded Customer Satisfaction Survey
Negotiating Success in a New Leadership Role: Best-selling author Michael Watkins lays out hands-on strategies for becoming a truly effective negotiator, including how to match your negotiation strategy to the situation, influence the perspectives of key counterparts, shape negotiation outcomes in your favor, and create the learning discipline necessary to become a world-class negotiator.

Fred Reichheld on Customer Satisfaction:  Customer-satisfaction guru Fred Reichheld explains what's wrong with most companies' attempts to gauge customer satisfaction and offers a better solution.


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HBR IdeaCast 4: The Joys of Deliberate Mistakes and "Middlescence"
Featured in HBR IdeaCast 4:

The Art of Deliberate Mistakes: We all know we can learn from our mistakes.  So why not go out and make some deliberately?  In this interview with Harvard Business Review senior editor Gardiner Morse, you'll learn about a systematic approach to making carefully planned mistakes that pay off.

Managing Middlescence:  Tamara Erickson, co-author of Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent, shares her very creative ideas about managing mid-career workers, particularly those who may be on the verge of becoming disengaged or disillusioned.




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HBR IdeaCast Episode Three

Featured in this IdeaCast:

Marketing to Avatars: Companies spend vast sums of money trying to segment, reach, and influence potential customers. They should think about targeting those customers' online alter egos as well. Come join us for a conversation with Harvard Business Review senior editor Paul Hemp as we journey into the strange, fantastic, and potentially lucrative domain of online games and "worlds."

How to Live in to Your New Promotion: Many companies are much better at promoting people to new jobs than they are at helping them transition out of their old jobs. Here's some advice on how to make an effective transition into a new role within the same organization.




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HBR IdeaCast Episode Two

Featured in this IdeaCast:
 How to Manage the Alpha Male:  Whether he's your boss, your subordinate, your colleague, or your client, learn how to get the best of what the Alpha Male has to offer.
 Harnessing the Strategic Power of Trust.  In a world of virtual teams and widely dispersed operations, managers need to get serous about using trust as an operational tool.




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HBR IdeaCast Episode One

Featured in first HBR IdeaCast:
What every organization needs to know about the Avian Flu; how to bust those organizational silos; a guided trip inside the mind of the Chinese consumer...you may be surprised at what you discover. 








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