The New Media Expo is sponsored by Ambrosia Software, Sony Creative Software and Podcast Tune-Up. Tim and Emile Bourquin, The Podcast Brothers, talk about: the Coverville500 concert has announced their lineup for the Friday evening concert during New Media Expo, Heavy.com joins many others in creating an ad network and how the advertising model only works well for independent companies when their overhead is low and also indicates the trouble ahead for video platforms, Eisner asks Veoh when his investment is going to pay off and why they should be focusing on paying content creators, Tom Webster of Edison Research has great information for your media kit and why podcasts are a great place to advertise, Utah Daily Chronicle asks if you are helping to buy someone else a private jet by uploading your content, and CNN.com points out what makes something viral.
Make your hotel reservations today by clicking here. The room block will sell out soon!
The New Media Expo is sponsored by Ambrosia Software, Sony Creative Software and Podcast Tune-Up. Tim and Emile Bourquin, The Podcast Brothers, talk about: the ADM has released two white papers and has asked for public comment, the work still to be done on what a "download" means, IAB releases Digital Video Format Guidelines and asks for public comment, American Media Services survey says sixty-one percent of Americans want indecency rules for Net radio, PubMatic launches media kit creation tool, TNS survey by Podtrac shows podcasts and online video show ads are 3X more effective than traditional online ads, the "is content headed toward worthless" and why they get it wrong here and here, an interesting way CommonCraft is monetizing their videos, and the monetization method of the week.
Make your hotel reservations today by clicking here. Our room block is limited!
The New Media Expo is sponsored by Ambrosia Software and Sony Creative Software. Tim and Emile Bourquin, The Podcast Brothers, talk about: speaker submissions are due tomorrow, February 29, 2008 for this year's Expo, why we are fanatical about having a paid conference that is free from commercial messages, new media's influence on purchasing decisions is growing, quarterlife on television and why we think the arguments about why it didn't do well are missing the point, how one group is asking for ISPs to subsidize Canadian content creators, the Avenue A Razorfish 2008 Digital Outlook Report is an interesting read for all content creators, how Mercedes-Benz is using branded entertainment to get its message out, and how Disney launching a new media studio shows how creating niche content is your way to be unique and grow an audience.
The New Media Expo is sponsored by Ambrosia Software and Sony Creative Software. Tim and Emile Bourquin, The Podcast Brothers, talk about: some of the video hosting sites like Revver and YouTube are starting to "hijack" feeds and when viewers subscribe to the content creators channel they are subscribing to the video sites feed, not the original creators feed, a Burst Media study about advertising in online video and what it means to video content creators, and interview with Dan Klass of TheBitterestPill.com and co-author of Podcast Solutions who uses PremiumCast.com to monetize his podcast, an interview with Steve Prussack of RawVeganRadio.com who uses NanaCast.com to monetize his podcast and how each has a model you should consider.
Tim and Emile Bourquin, The Podcast Brothers, talk about: podcasters who have done a great job of developing a community around their content, an interview with Zadi Diaz of EpicFu.com, the reaction to one video blogger's post about sponsorship in video podcasts and the discussion that followed.
Tim and Emile Bourquin, The Podcast Brothers, talk about: deadline to submit a speaker proposal is Friday, February 29, Tim will be speaking on podcasting at CES next week and will also be at the Podtech Bloghaus, get a free TuneTalk voice recorder at the Belkin booth at CES when you demo their new tool to record a podcast at their CES booth (South Hall #30368), an upcoming interview with Zadi Diaz of EpicFu.com, Revision3 announces some numbers and how you can use that information to add questions to your own media kit, Kent Nichols of AskANinja.com fame has a new blog that is a must-read for all online content creators, an article via PaidContent.org about how WSJ.com would need 12X the traffic to make same money on advertising if they made their content free leads to a discussion of paid subscription vs. advertising and why we think a hybrid model is best for niche content creators, statistics from an article about how consumers are more engaged with online video advertising than traditional television ads - more for your media kit, an article about why selling "disposable" (i.e. "general entertainment") content may not work, and finally, an article about the value of DrudgeReport.com and what it means about valuing your content when you are the host, owner and creator.
Tim and Emile Bourquin, The Podcast Brothers, talk about: needing new podcaster intros for our show (see below), the upcoming show all about making money with independent audio and video content, our interview with Warren Seegers of EdificeVenture.com and how he is documenting the remodel of an old church camp he is turning into their family home. We'll be doing more interviews like this with content creators who are finding unique ways to market their content and turn it into a profitable business. Finally, we discuss how even "professional" content creators are having a tough time putting a value on content and what it means to you in pricing your subscriptions, pay-per-consume and advertising rates.
Tim and Emile Bourquin, The Podcast Brothers, talk about: submitting a unique speaker proposal for the 2008 New Media Expo, Knowledge Storm's white paper titled Eight Rules for Creating Great White Papers and how you can use white papers to grow your audience, the BusinessWeek article about how "pro" video is going to push out the "amateurs" and why it argues for being more professional than ever in your approach and production, using widgets to get your content out to the universe, how we use the Wimpy Player to produce our widgets, the TraderInterviews.com widget page as an example of how we present it, the Wall Street Journal article that talks about how large portals are more open to smaller independent content creators, MediaPost.com article about why pre-roll ads in online video are more expensive than television, IBM's report about the changing world of advertising and why it might a good link to have in your media kit.
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