Description:
Join Listrak executives Ross Kramer, President & CEO, and Brent Shroyer, Creative Director, to hear the latest in email marketing best practices. This series of podcasts will answer the most commonly asked email marketing questions including... Why should I embrace email marketing? How can I best utilize my website and leverage 3rd party data with email marketing? Why is a welcome message the most important message to send? Why aren't all bounces true bounces? What do heatmap studies tell us about email content and design? When is the best day and time to deploy my email messages? Why should I take advantage of viral marketing opportunities? What factors affect email deliverability and how can I avoid common deliverability mistakes?
2 Podcasts:
 1. ConferencePodcast.mp3 (played 2 times)
2. EmailMetrics.mp3 (played 0 times)
Content:
(Play It)
2008 Email Marketing Days Preview
Listrak's 2008 Email Marketing Days conference is right around the corner. Whether you have already registered or if you're still thinking about registering, here is your chance to gain insight into each of the presentations, learn more about the benefits of attending, and meet some of the speakers in advance.
(Play It)
Email Marketing Metrics: Looking Beyond Open and Read Rates Whitepaper
Listrak, a leading provider of email marketing solutions, has put together the following guide to email marketing metrics, including clickstream data, geo-tracking reports, visual overlays, heatmaps, and graphing tools, which will help marketers understand how recipients are using their email campaigns. After all, knowing the overall percentage of recipients who clicked on your email is important, but knowing what action they took on the landing page, and being able to identify a geographic location that has generated a higher concentration of clicks, and visually representing statistics across multiple campaigns, gives you even greater insight into your subscriber base.
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